Your Work System Isn't Failing Because of You. It's Failing Because of How It Was Designed.
Amy speaks to small business groups and solopreneurs on building lightweight, practical systems that actually hold up under real-world conditions — and gives everyone something they can use that same day.
Featured Talk
Working With Reality: A Lightweight, Flexible Approach for ND Professionals
“This is not a discipline problem.
It's a design problem.”
Most productivity systems fail for the same reason diets do: they demand more consistency and cognitive bandwidth than real life allows.
This talk reframes the problem — from a discipline issue to a design issue — and gives attendees a lightweight, immediately actionable system they can build that same day. Using nothing but email and three labels, Amy demonstrates how to create a lead-tracking practice that survives interruption, context-switching, and a packed calendar.
No new software. No complicated process. Just a smarter way to work with reality instead of against it.
Talk Formats
Keynote
20–30 min+ Q&A
Free*
Lunch & Learn
20–30 min+ Q&A
Free*
Workshop:
45–60 min
$600
*Free for San Francisco Bay Area and virtual events. Travel outside the Bay Area: speaker fee + expenses.
Audience size: 10–200+. In-person or virtual.
Your Audience Will Leave Knowing How To:
Stop diagnosing themselves as the problem
How to reframe "I'm disorganized" as a systems design question — not a personal failing.
Build a working lead tracker using only email
Three labels. One periodic review. Zero new software or tools to learn.
Apply the principle of smallest significant change
How to improve any work system incrementally — without overhauling it or abandoning it.
Keep their system from going stale
The iterative review practice that lets a lightweight system evolve with real life.
This Talk is For:
Solopreneurs and freelancers who've tried tracking systems that quietly fell apart
Coaches, consultants, and small business owners whose client work always comes first
Anyone whose good leads go cold not because they forgot — but because following up got complicated
Neurodiverse professionals who know the advice is fine, but it never accounts for how their brain actually works
Anyone who's ever said: "I know what I should do. I'm just not doing it."
"Good enough systems that you actually use beat
perfect systems you don't — every single time."
Hello, I’m Amy
I'm an Agile and ADHD coach with 20 years of experience in systems thinking and project management. I work with neurodivergent professionals and solopreneurs — people who are genuinely capable but whose systems keep breaking down under the weight of real life.
I have ADHD myself. The methods I developed for my own work turned out to be remarkably effective for people who don't — because ADHD is, in many ways, an extreme version of the same capacity and interruption problems everyone faces. Understanding our constraints and designing around them is far more effective than trying to change them.
That's what this talk is about.
Credentials: PMI-ACP · CSM · CSPO · CSP · Coaching since 2005